The National Highway Traffic Safety Administration (NHTSA) has kicked off its annual Drive Sober or Get Pulled Over campaign, which includes national TV advertisements aimed at warning Americans to stay safe over the holidays and raise awareness of drunk driving.
Over the past five years, an average of 300 fatalities were recorded due to drunk driving between Christmas and New Year’s Day. According to the Agency, about one-third of all drivers arrested or convicted of drunk driving are repeat offenders.
New Drive Sober or Get Pulled Over TV advertisements will begin airing nationwide. The spot is called “No Big Deal,” and opens on a nighttime scene of a police officer at the scene of a crash. A haze of smoke emanating from a burning car, paramedics tending to an injured person in an ambulance, and then a shot of a forlorn man sitting in the back of a police cruiser. A voiceover intones, “You knew the risks when you decided to drive drunk. But you didn’t think about that. People could get hurt or killed. You can get arrested. But one thing’s for sure. You were wrong when you said it was no big deal. Drive Sober or Get Pulled Over.”
The ad is accompanied by a 360-degree virtual reality web experience where the user is virtually transported to the scene of a drunk driving crash and interacts with victims, police, and EMTs.
Motorists can reduce the toll of drunk driving by never drinking and driving, by planning a safe ride home and designating a sober driver, or using NHTSA’s SaferRide app to call a taxi or a friend to be picked up. The app is available for Android devices on Google Play, and Apple devices on the iTunes store.