The U.S. Department of Transportation and the National Safety Council are partnering to try and end roadway fatalities within the next 30 years with a program called the Road to Zero.
DOT will commit $1 million per year for the next three years to provide grants to organizations working on safety programs.
DOT reports 2015 marked the largest increase in traffic deaths since 1966, and estimates for 2016 show another uptick in fatalities by about 10.4 percent.
Initially, the Road to Zero will focus on improving lifestyle strategies, like improving seat belt use, installing rumble strips, truck safety, behavior change campaigns and data-driven enforcement. The coalition will also lead development of a scenario-based vision on how to achieve zero traffic deaths based on evidence-based strategies and a systemic approach to eliminating risks.
US Secretary of Transport, Anthony Foxx said: “The Road to Zero is an ambitious goal – and a worthy one. With this campaign, we’re making clear that zero is the only acceptable number of deaths on our roads.”